Welcome to Bison Personal Fitness

I'm Ian Shore, Personal Trainer & Sports Massage Therapist.

I run a Gym and Massage Studio from my home in Unstone, Dronfield. Here clients can enjoy uninterrupted sessions in a comfortable and relaxed environment.

Unstone is easily accessible from South Sheffield, Chesterfield, Dronfield and the surrounding areas. I am based in Unstone Green, two minutes drive from the Dronfield Bypass.

But why did I call my business ‘Bison Personal Fitness’? Visit the about me section of my site to find out why?

I have been a Personal Trainer since 2014 after making the switch from a Project Manager in the Civil Service and life in an office that simply wasn’t for me! It was the best decision I ever made. I love my job and get a huge thrill from seeing my clients grow, succeed and hit their goals.

I continued to study after becoming a Personal Trainer, initially gaining a qualification in GP Exercise Referral and then as a specialist in Obesity and Diabetes Management. This was fundamental to my journey as I have always struggled with my weight and understand the physical, psychological and critically emotional challenges that come with being overweight. Helping clients achieve their weight loss goals remains the greatest thrill I get from being a trainer.

As my experience grew as a trainer I began to take a deeper interest in anatomy, physiology and injury rehabilitation. This itch would be scratched as I qualified as a Sport Massage Therapist in 2017. Again, I would continue to study new techniques and refine my craft, with deep tissue massage and Muscle Energy Techniques (METs) becoming my preferred treatment methods.

Coming full circle, the work that I have undertaken as a Massage Therapist has helped me become a better Personal Trainer. The greater depth of anatomy and physiology that I have gained from my massage work has helped me better assess client movement, target areas of development and when necessary, break into massage work mid-session, when the need arises! My clients who attend multiple times a week, tend to ask for a mixture of Personal Training and Sports Massage, to keep on top of both their physical and mental games.

What I offer...



Tailored nutritional support for all of my personal training clients.

What my clients have to say...